The Cornerstone of PUBLICAE
PUBLICAE is creating a political advertising platform on which rewarding people who provide their valuable attention is simplified and secured. We intend to contribute to real effects on state of world affairs with the PUBLICAE platform distributed ledger technology and our deployed ERC-20 Politicoin utility token.
HOW PUBLICAE WORKS
The Politicoin Token
PUBLICAE enables political advertisers to purchase the attention of people and reward them swiftly without delay as a “token” of appreciation. Users can earn Politicoins by watching video ads from publishers and convert their PBLC tokens to fiat currency or choose to donate some value back to their preferred organization. Users can also purchase PBLC tokens with Etherum without engaging with ad content. The PUBLICAE platform offers a secure KYC process, transparent and ethical outreach tools for Politically Exposed Persons and NGOs. Through these tools, users can offer their support and organisations can tokenize their advertising efforts with the decentralised PUBLICAE DApp platform.
The PBLC Wallet
Politicoin utility token, means the total community satisfaction that is received by interaction with the PUBLICAE service. The utility token revenue model drives the functionality of PUBLICAE platform within which the PBLC Wallet features will serve as an integrated fundamental role. The PBLC tokens can help the advertisers and users to trade value within the ecosystem. The PBLC Wallet is now available for download as iOS and Android app and uses an already deployed contract in Ropsten, Rinkeby and Mainnet called Politicoin (PBLC). It’s built using the latest Google’s UI toolkit Flutter and mobX for state management, along with other useful packages.
The PBLC Wallet app uses Firebase to allow Facebook and Google and Apple login. User can either setup a new wallet, or go to the import screen to import an existing Ethereum account with a private key or seed-phrase. New wallets are created using BIP39 algorithms and 12-word seed phrase. Account displays; user public address with its corresponding QR-code, balance in PBLC and Ethereum.
Other features include; Reset the wallet, Send Ethereum, Send PBLC tokens, Buy PBLC tokens from the Politicoin contract by sending ETH, Sell PBLC tokens to the contract and get back ETH, Use your camera to scan a QR address, See your past transactions (updated after 25 seconds), Tapping on a transaction shows Etherscan interface, Change the network from Ropsten, to Mainnet, Rinkeby, etc, Sign out or Delete your account.
PROBLEM & SOLUTION
Political attention is about political agendas, that is the way decisions are made based in this process. The model of “agenda setting” (McCombs, Shaw, 1972).
By incorporating PUBLICAE blockchain technology and Politicoin to their advertising structures, political parties and non-governmental organisations like charities can minimize the burden of administrative advertising costs, reach a wider audience of potential donors and supporters as well as enable a higher level of accountability.
The challenges of advertising raises questions regarding mainstream media impact and efficacy of campaign expenditures. Obstacles exists as different social groups uninterested in politics or charitable work are hard to reach without any real incentives. PUBLICAE enables the widest possible audience to be addressed and their attention grabbed with the least amount of financial investment.
The PBLC Influence
Voter turnout has been declining across the globe since the beginning of 1990s by an average of 20%, a trend which weakens democracies. Meta-analysis reveal that political ad spots increases issue knowledge, influences perceptions of the candidates’ character, alters attitudes, and affects candidate preference; influences agenda-setting, and alters viewers vote likelihood (turnout). Politicoin invites people worldwide, to engage in issue knowledge transfer based on their own personal financial gain interest through their monetized attention.
PUBLICAE is earnestly carrying out our due diligence to gather the support we need to empower people around the world and to achieve full compliance with Electoral Commision rules for Political Party Funding regulations worldwide. With the funds raised, we intend to develop an MVP of the complete PUBLICAE mobile and web platform, coordinate our efforts with other crypto-teams, build a critical user mass through promotional activities and position our value proposition in front of possible future clients.
PUBLICAE Empirical Data
Researchers have lacked good measures of individual-level variation in exposure to political messages. In other words, even if one has good measures of the political messages that are being disseminated, one cannot assume that everyone has been exposed to the same number of messages. PUBLICAE intends to rectify the situation and offer advertisers extensive quantitative and qualitative statistical data-points and effective campaign tools with a high level of demographic target focus. PUBLICAE is also evolving its partnerships with other relevant methodological companies and organisations that can aid us in our endeavour.